If you can not be intelligent, be a good person.

Jika Anda tidak bisa menjadi orang pandai, jadilah orang yang baik.

“Practice makes right, repetitions make perfect.”

Praktik membuat kita benar, pengulangan membuat kita sempurna.

“Getting up in the morning is a sign that you can achieve the goal’s life better than yesterday.”

Bangun pagi adalah tanda bahwa anda bisa mencapai tujuan hidup lebih baik dari kemarin.

“The only way to have the greatest work in your life is love what you do first.”

Satu-satunya cara untuk menghasilkan pekerjaan paling hebat di dalam hidup Anda adalah menyukai apa yang anda lakukan terlebih dahulu.

Do not give up just because it failed at the first opportunity. Something precious you will not have it easily. Keep trying !

Jangan menyerah hanya karena gagal pada kesempatan pertama. Sesuatu yang berharga tak akan Anda miliki dengan mudah. Terus berusaha !.

Wednesday, July 10, 2013

5 Things You Must Have to Succeed in Affiliate Marketing



The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands.  They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to.  Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing.  It is because in this business, there are no bosses to order the employees around.  There are no deadlines to meet and no clutter of work do to.  One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be able to succeed in affiliate marketing?  What must one have within himself to be able to do well in this industry?  There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward.  There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained.  Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown.  Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality one must possess is the willingness to invest time and effort even if direct results do not seem at all apparent.  Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait.  It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality one must possess is self-determination.  If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead.  Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality one must possess is discipline.  If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth and last quality one must possess is optimism.  Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned.  Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone.  It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting one’s fate into his own hands.  The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

Smartfren Andromax

What Is Search Engine Optimization

What Is Search Engine Optimization


Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.


Website as Storefronts

Website as Storefronts

A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay. Now if you want to sell your products online, then your site must be enabled for e-commerce, where you must have the following features:


  • You need to provide plenty of content and product description like sizes, dimensions, colors and comparisons with other similar products. It must allow the customer to choose a product, get a clear pricing and shipping costs on the product, complete the transaction and get an order number, and/or invoice confirmation via email. Allow your customer to choose a shipping method.
  • You must tell the customer if the item is in stock or delivered against order. Ideally, you should have an email contact or live help if the customer has a question. Most importantly you must respond immediately! If you want to provide your own live chat and help desk services on your website, specialized softwares are available for purchase.
  • Be sure your customer service links are large and clearly marked, so your client does not have to dig around to find information.
  • Provide an ‘about us’ section or a section about your policies. If you have privacy statements and customer satisfaction policies, your customer will feel better about shopping in your store.
  • You probably want to have customer quotes and references on the storefront page, as well, to let your prospective client know that others are happy with your service.
  • Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.
  • If you are so inclined, you can offer a print catalogue if the customer prefers to order one from your storefront and shop in the privacy of their homes.
  • Do not annoy your customers by presenting products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.
  • Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago.
  • If your site has got a date tag or has current references, be careful to change these references frequently so you don’t give the perception that nobody is attending or reading your site.

Web hosting Services and Domain names

Web hosting Services and Domain names

Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.


No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.

Web Hosting Companies

Web Hosting Companies

With thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics.

Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host.

Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc.

Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site.

Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so.

Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are:

1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support.

2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime.


3. Financial Stability: If you're running very critical operations, you can't afford to be with a hosting company that may not be in business in a few months.

Use Keywords In Page Titles

Use Keywords In Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.


Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Tools to monitor your website

Tools to monitor your website



You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.

1. A tool which you can use to test your own website links or other websites for broken links:
http://home.snafu.de/tilman/xenulink.html

2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site:
http://www.digitalpoint.com/tools/backlinks/

3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website:
http://www.digitalpoint.com/tools/website-country/

4. In order to track the location of the visitor or a customer to your website:
http://www.digitalpoint.com/tools/geovisitors/

5. In order to check the Yahoo! web ranking of your’s or your competitor’s website use :
http://www.digitalpoint.com/tools/webrank/

6. Here is a link to check the web ranking of a website using a Mac or Apple computer:
http://www.digitalpoint.com/tools/pagerank-mac/

7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising
http://www.digitalpoint.com/tools/adsense-charts/

8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords:
http://www.digitalpoint.com/tools/adsense-sandbox/

9. This link will take you to a cooperative advertising network where you can join to display and
share your ads with other website owners:
http://www.digitalpoint.com/tools/ad-network/


10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index.
 http://www.digitalpoint.com/tools/search/

11. Here are some links to free website counters which you can use on your website to track your traffic and hits:
http://www.digitalpoint.com/tools/counter/
http://www.amazingcounters.com/?ref=gad033
http://www.cyber-counter.com/signup.php
http://www.statcounter.com/free_hit_counter.html
http://www.free-counters.net/


Tips to Increase Ranking and Website Traffic

Tips to Increase Ranking and Website Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.


  • Create a site with valuable content, products or services.
  • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  • Research and use the right keywords/phrases to attract your target customers.
  • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
  • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
  • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
  • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
  • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
  • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
  • When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
  • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
  • Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Tips to Get Repeat Web Traffic

Tips to Get Repeat Web Traffic

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.


9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

The Importance of Search Engines

The Importance of Search Engines

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
  • The first option is they find their site through a search engine.
  • Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
  • Occasionally, they find a site by hearing about it from a friend or reading in an article.

Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.


All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

The Importance of Referrer Logs

The Importance of Referrer Logs

Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer:   http://www.ftpx.com/
LogMeIn: http://secure.logmein.com/dmcq/103/support.asp
SmartFTP: http://www.smartftp.com/
FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/
Referrer Soft http://www.softplatz.com/software/referrer/
Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don't send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user's last visited site.


Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

Submitting Your Website to Search Engines

Submitting Your Website to Search Engines

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion.

Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories.

Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business.

Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps.

There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one:


Or if you want professional help try the following sites:



Don’t use the automatic submission services.

Here is a list of the most popular Search Engines and directory companies:

Search Engines
Go.com/InfoSeek AltaVista
Google, HotBot
Excite/Webcrawler

 

Directories

AOL Search Inktomi
Lycos Open Directory
MSN, Yahoo!
LookSmart Snap

Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories:

http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm

http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm





Some other Keyword Research Tools

Some other Keyword Research Tools


One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam.

Overture's http://inventory.overture.com/d/searchinventory/suggestion/  keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.

Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,
  • Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.
  • Easy keyword manipulation where you can select a few keywords here and there or add them all at once.
  • Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.
  • More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.

Guidebeam http://www.guidebeam.com/  is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is.


These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

Must Have Features Your Web Site

Must Have Features Your Web Site


Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the  information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Keyword Density

Keyword Density 

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

How Do Search Engines Work - Web Crawlers

How Do Search Engines Work - Web Crawlers

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.   

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example:  Excite, Lycos, AltaVista, Bing, Yahoo, and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.


One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

Monday, July 8, 2013

Swing Smoothly

Swing Smoothly 

When I get a golf club in my hand, I get that feeling of wanting to knock the cover off the ball.  It feels good to put all of my strength into hitting the ball.  Just hitting the ball as hard as I can does not mean that I play good golf though.  

If you just need to relieve a little stress, then swinging with all your strength may accomplish your goals.  However, if you want to play golf well, then you are going to have to hold back on the power a little.  

One of the most frequent mistakes is to swing the golf club too hard.  A hard swing shows that you have power, but accuracy is the name of the game in golf.  

You need to relax when you are swinging.  This will help you swing easily and will help to reduce your power.  If you put your feet closer together, then you can further reduce the strength of your swing.  Tensing up will also cause you to use too much effort.  

Your center of gravity is also very important.  Keep your center of gravity the same and your head will stay still.  If you keep both of your feet in the same position throughout your swing, then your center of gravity will be stable.    

If you jerk your body then your head will move and you will not be able to focus on the ball.  This can also change your center of gravity.  It is imperative that you keep your feet planted so that all your weight will be concentrated in your feet when you make contact with the ball.  

Expending very little effort should be your goal.  If you hit the ball correctly, then it will feel smooth and easy.    

Don’t tense up when you are about to make contact with the ball.  If you tense up, your balance will be thrown off.  You want the club head to travel in a straight line to make contact with the ball.  

To help correct slicing, see how centered you can hit the ball with your club and how low you can send the ball.  If you send the ball too high, it gets into the wind and can go left or right on rough ground.  

You want to only use the amount of power that you are able to control.  The goal of the game is not power, but accuracy.  You want to be able to control every facet of your swing so that you hit the ball cleanly and it goes where you want it to go.  

The distance will come from your clean and correct swing, not how much power that you put into it.  

You want to try to gradually increase your speed during your swing until you connect with the ball solidly.  If you do not have a smooth swing, then you are pulling your hands somewhere during the swing.  Keep your head as still as you would if you had a glass of water balanced on top of it.  This will help to improve your swing and help you to swing more smoothly and fluidly.  

Swing at a decent enough speed to keep yourself from becoming tense and stiff.  Don’t swing too slowly or so hard that you feel the effort of the swing.  Stay relaxed.  

Try to keep the idea of power out of your head.  Keeping your power under control so that you can be more accurate is what counts!  


Find a Place to Study

Find a Place to Study

       Figuring out a time and place to do your homework and study is of the utmost importance.  Once you have figured out when to do your homework, the next question is where to do it.  

       A good study area should have a desk or table big enough to spread out books, notes, worksheets, etc. without them all being on top of each other.  You do not want to make a mess, but you also do want to have ample room to work.

       Make sure you have plenty of light.  Ideally, you will near a window with an overhead light and perhaps even a small reading lamp.  

       Most important in choosing a study location is finding a place that is relatively free from distractions.  That means no TV on in the room, no brothers or sisters running by, no phone conversations to listen in on, and no instant messenger or emails to keep you busy.  
       
       Whether or not you listen to music while you study depends on your personal preference.  You may choose to ignore any phone calls, or turn off your cell phone, and forget about the urge to go and get a snack every ten or fifteen minutes.

       Depending on your home, you may be able to find this area at the kitchen or dining room table, or in your bedroom.  You may be able to set aside a study space in your basement or an office in you home.  Some people find their homes too filled with distractions, and prefer to take their studies to the local library.

       Wherever you choose, it is best if you can study in that same place all the time.  If you can study in this same location consistently, your mind will get used to this being a focused and important place.  When you enter this area, you will know it is time to get down to business. Your pens and pencils, paper, erasers, stapler, calculator, and anything else you use often can be kept nearby.  Also, you can keep them in a bin or bag which can be pulled out whenever you need them.  This will avoid having to stop studying to collect supplies.
       
       Having this dedicated study spot will help you get down to business and focus more easily on getting your work complete.
       
       
       
       
       
       
       
       
       

Keep Supplies in a Homework Kit

       It’s four o’clock…you know what that means…time to do homework.  You scour the house looking for a pencil.  Then you need a pencil sharpener.  Ten minutes later you find one.  Finally you sit down to start your homework.  Where’s the calculator?  Dad’s desk?  Brother’s bedroom?  Once found, you discover that it is low on batteries…there have to be some in the house…but where?  If you find your typical study session unfolding like this, then here are a few suggestions to make you finish your homework with ease…

       You can waste a lot of time looking for homework supplies and making sure they are ready to be used.  OR, you can use a homework box or supply kit of some kind to keep it all together.  Then, when it comes time to do homework, everything is in place for you.  No running around, no scouring the house.   

       Any kind of box will do.  You can use a storage tote, an old shoebox, or even a drawer.  The key is to keep everything you need in there, ready to go.  Make sure the tote or box is placed conveniently in your study area.  It should not move from the spot.  
       
       Make sure siblings and family members know that these supplies are for homework, and not for other activities.  Those supplies should stay there, and only be used for homework.  You may want to label it so there is no confusion as to its purpose.  
       
       Pencils and crayons should be sharp, calculators fully equipped with fresh batteries, markers with lids tightly attached.  Here’s a tip, since your parents are always offering to help with your homework but it is up to you to do the work, suggest that they take responsibility for keeping the supply kit full and in working order.  
       When it comes to studying, there are few people that want any more struggle or stress than is necessary.  Keeping all materials and supplies handy and ready to go will make your studying not only go smoother, but possibly quicker.  And who wouldn’t want to shorten the time they need for studying?
       
       
       
       

Concentration is Key

       Learning to concentrate while studying and doing work is a skill that will be used for the rest of your life.  The art of concentration is to eliminate any possible distractions and completely focus on the task at hand.  Many students will read through material and discover that they have no idea what they have just read.  Or, they will attend lectures and have difficulty paying attention to what is being said.  Here are a few suggestions to help you stay focused and boost your grades…

       When scheduling study times, try to stick to a consistent and efficient routine.  Try to avoid studying one day late at night, and the next in the afternoon.  Write in your planner or calendar when you will study so as not to have conflicts.  

       Always study in a quiet environment.  If you haven’t already, find a designated study spot free of distractions.  If you live in a noisy house or dormitory, this may mean heading to a study room or even the library. 

       When you need a study break, do something different from you have been doing, and in a different area.  Get up and walk around in another room.  Listen to music for a few minutes.  Grab a snack.  Try to take a break every hour for about 10 minutes.  

       Every student struggles with day dreaming while studying…thinking about plans for the night or tomorrow’s basketball game.  To avoid daydreaming, ask yourself questions about the material as you study it, which will keep your mind focused.

       If you have trouble focusing during classroom lectures, look over the notes of the previous lecture and read the course material pertaining to the lecture beforehand so you can anticipate the main ideas that the instructor will cover.  Additionally, show outward interest during lectures.  Have an attentive expression and posture.  This will self-motivate internal interest.  Also, resist distractions by sitting in front of the room away from disruptive occurrences and classmates and by focusing on the instructor through listening and note taking.  

       Just a few minor adjustments in your studying habits will go a long way in improving grades and concentration.










Skimming with Skill

       Think about how you find a name in a telephone book.  You don’t read any more than necessary to find the name.  Maybe you use your finger to guide your eyes.  This type of reading is known as scanning.  Skimming uses the same type of skill mechanically but a different skill mentally.  In scanning, you know what you are looking for; in skimming, you don’t.

       Since you don’t know exactly what you are looking for while skimming, prepare yourself by reading the title, source, author, and any pictures;  then question yourself,--who, what, when, where is this likely to focus on?  With a questioning mind direct your eyes down the column of print, or in a zigzag, if the lines are quite long.  Look for exact names of people, places, things, ideas, numbers and words like therefore, whenever, until, because, and instead, to clue you to how and why.

       When you first start to learn to skim you may see only the words in bold type, italics, digits, or capitalized words.  Soon you will note new or unusual vocabulary.  As you become an efficient skimmer your span of perception will develop and your ability to make closure will increase.

       Skimming is a step you should always take before you read any article of factual or practical narrative.  You will soon be able to detect most important facts, strange vocabulary, and words that are clues to important relationships.

It's a good practice to skim everything in mass media after reading the title and first paragraph. You may get all the information you want. This keeps your skimming skills from deteriorating, or will give you the practice you need to develop necessary skills. 

Skim everything you intend to read before you make a final decision to read, discard, or study the material.

Skim all highlighting and develop a read-skim pattern to use for rapid review. And don't overlook this! Reviewing frequently and rapidly is the best way to memorize (or simply remember information) from notes and long text assignments.  Skimming is a very useful tool for studying, so learn it and use it!








From Start to Finish

       Confused about what to write down in your notebook during class?  Get stressed when preparing for tests and looking over your notes?  Here are some suggestions to take you from the beginning of the studying process in the classroom, to the end, or the test itself.

Read assignments before heading to class.  This will build your background for the information that will be presented in class.  It helps you be familiar with the vocabulary and concepts.  This is especially helpful if you are unfamiliar with the subject matter.  As you read, underline and highlight important information.  If you don’t have time to read the entire assignment, at least look over introduction paragraphs, bolded words, and summaries.  This will give you a good overview of the information.

Although it seems obvious, you need to go to class and take notes.  Most professors or teachers lecture during class periods, emphasizing points of importance.  Head to class ready to be attentive and write during the entire class.  Don’t stop taking notes until the lecturer is finishing.  Pay particular attention to the end of the lecture, as professors will cram information into this part to finish up for the day.  Use abbreviations; get details and main ideas to get complete notes.

While the notes are still ‘fresh’ in your mind, look over them and make any additions or corrections as soon as possible after class.  Be sure to make note of any parts you didn’t understand or missed.  Ask either the professor or a friend via email or before the next class period to get the missing information.  

Try to pass your first test in each class to boost self-confidence.  Make up a list of study questions and definitions and practice reciting this information aloud, either to yourself or someone else.  Don’t wait until the last minute study.  Rather, study for short periods over several days.  Of course, you will want to review the night before a test.

Finally, test day arrives.  Use these strategies during your exam to make all your hard work worthwhile.  Read directions carefully before you begin.  Take a few minutes to look over the test, then answer all the questions you know first.  This will help you get sure points and builds confidence. Don’t leave any blanks; it is better to guess if you don’t know.  Watch your time, and manage it accordingly.  Don’t rush, but don’t go too slow.  Take a few minutes at the end of class to look over your test to be sure you have answered all questions and that your answers make sense.